Programme de la formation Global brands and global insights

COMPÉTENCES ET COURS

(total ECTS sans les options facultative : 60) 

 

COMPÉTENCES

  • Capacity to develop an international communication strategy, taking into account the business & CSR objectives of the company
  • Designing and implementing communication strategies 
  • Implement, manage and analyze the effectiveness of communication campaigns at a global and a local level 
  • Manage press relations and external agencies
  • Guarantee the brand's image and reputation at an international level 
  • Conceive and manage a communication budget
  • Manage and lead multicultural and multiregional, internal and external teams
  • Manage external agencies and suppliers
  • Monitor trends and the market
  • Analyze the data and the investments and make an ROI analysis 

COURS DU TRONC COMMUN UE2 (150H)

  • Workshop1 : Fondamentaux de la stratégie digitale 
  • Workshop2 : Challenge spécialisation 
  • Audacity Week

COURS DE LA MAJEURE Global brands & global insights

  • The New Global Citizen
  • International Consumer profiles - demographics are dead
  • New Global Consumer Behaviour - emerging markets
  • Data analysis for Global Business
  • International Shopper Expectations - retail mutations
  • Global Brands & Brand Culture

À ces cours s'ajoutent :

  • Un électif hors spécialisation
  • Workshop 3 : Market Research Project
  • Workshop 4 : New Brand Models - Services