COMPÉTENCES ET COURS
(total ECTS sans les options facultative : 60)
COMPÉTENCES
- Capacity to develop an international communication strategy, taking into account the business & CSR objectives of the company
- Designing and implementing communication strategies
- Implement, manage and analyze the effectiveness of communication campaigns at a global and a local level
- Manage press relations and external agencies
- Guarantee the brand's image and reputation at an international level
- Conceive and manage a communication budget
- Manage and lead multicultural and multiregional, internal and external teams
- Manage external agencies and suppliers
- Monitor trends and the market
- Analyze the data and the investments and make an ROI analysis
COURS DU TRONC COMMUN UE2 (150H)
- Workshop1 : Fondamentaux de la stratégie digitale
- Workshop2 : Challenge spécialisation
- Audacity Week
COURS DE LA MAJEURE Global brands & global insights
- The New Global Citizen
- International Consumer profiles - demographics are dead
- New Global Consumer Behaviour - emerging markets
- Data analysis for Global Business
- International Shopper Expectations - retail mutations
- Global Brands & Brand Culture
À ces cours s'ajoutent :
- Un électif hors spécialisation
- Workshop 3 : Market Research Project
- Workshop 4 : New Brand Models - Services