TRAINING IN PUBLIC AND POLITICAL COMMUNICATION
The students on the Public and Political Communication programme develop essential expertise in brand and political stakeholder communication, for regional and national branding and useful collaboration between public and private sectors, starting with a basis in general knowledge and in-depth knowledge of ideas, national and international institutions, power spheres and influence.
PUBLIC AND POLITICAL COMMUNICATION SPECIALISATION
The students on the Public and Political Communication programme develop essential expertise in political stakeholder communication, for regional and national branding and useful collaboration between public and private sectors, starting with a basis in general knowledge and in-depth knowledge of ideas, national and international institutions, power spheres and influence.
OBJECTIVES OF THE PUBLIC AND POLITICAL COMMUNICATION MAJOR
Develop influence strategies and roll out communication actions adapted to a political figure, a region or organisation (non-profit group, NGO, or business) to ensure reputational and engagement targets are met: surveys and opinion, electoral strategy, lobbying/political affairs, regional marketing, advocacy, fund raising, etc.
RELEVANT PROFESSIONS
- Political communication consulting
- Cabinet staff member
- Lobbyist
- Political communication advisor
- Public relations manager
- Public affairs manager
- Consulting director in a specialised public and political communication agency
- Communication manager for a local and/or regional authority
- Communication manager for a non-profit organisation (charity or humanitarian group, etc.), a trade union or NGO, etc.
COURSE THEMES OF THE PUBLIC AND POLITICAL COMMUNICATION MAJOR
- Public affairs and lobbying
- Rhetoric and advocacy
- Regional authorities and regional marketing
- Decoding political and public events
In addition:
- Trend Lab for opinion and citizen expectations
- Advanced studies (to choose from): geopolitics, public communication, communication for non-profit groups and NGOs, cultural communication
- 1 elective course outside the specialisation
- Workshop 3: Electoral strategy
- Workshop 4: Regional authorities