TRAINING OBJECTIVES
The 1st year of the Digital Transformation and Strategy specialisation is a degree-level course open primarily to students having followed and validated a 2-year diploma in communication or marketing. It trains future digital project managers in the main drivers and tools of digital marketing (SEA, emailing, social media, traffic), enabling them to implement all or part of their strategy from a ‘Test & Learn’ approach and to assess the impact and performance of their actions in terms of the targets set (KPI analytics, dataviz).
WHAT PROFESSIONS DOES THE SPECIALISATION PREPARE YOU FOR?
- Digital brand manager,
- Digital marketing manager
- Digital storyteller
- SEO/SEM consultant
- Affiliate manager
- Digital planner
- Social media manager
- Web editorial manager
- Data scientist
- Brand content manager
- Web project manager
- Creative technologist
- Digital copywriter
- Brand content manager
- Community manager