POSITIONING OF THE EVENT ORGANISATION STRATEGY SPECIALISATION
This ISCOM specialisation trains future high-level communication professionals, capable of holding, in the medium term, the position of Influence and Reputation Director with the expertise and professional requisites to play an active role on the executive board of a publicist or agency, or alongside a company leader in all business sectors (public, private, BtoC and BtoB).
‘In an increasingly complex world, businesses and leaders must rise to a dual challenge: that of forging their reputation with their stakeholders. They must also anticipate and manage risks. Inquisitiveness, agility and ethics are essential qualities for the communicators of the future.’
Laurence GOSSE, Dean of the Influence and Reputation specialisation.
OBJECTIVES OF THE EVENT ORGANISATION STRATEGY SPECIALISATION
Design the event strategy of a brand and steer the production of a creative and impactful event in France and on an international level, in order to engage audiences before, during and after the event, through event project management, scenography, hybrid and digital events, international events, events and the metaverse, etc.
RELEVANT PROFESSIONS
- Communication officer
- Influence and reputation officer
Leading to:
- Influence and reputation director
- Communication director
- Institutional / Corporate communication director
- Media and public relations director
- Consulting director in influence and reputation
EVENT ORGANISATION STRATEGY SPECIALISATION - COURSE THEMES
- Event project + pitch management
- Budgeting and steering of KPI
- Scenography
- E-events and engagement
In addition:
- New Generation Event lab: data and virtual worlds
- Advanced options in beauty/health/luxury, industry & services, sport or culture
- 1 elective course outside the specialisation
- Workshop 3: General public events
- Workshop 4: International internal events