TRAINING OBJECTIVES
The 2nd year of the Digital Transformation and Strategy specialisation is a master-level course and a logical follow-on from the excellence training initiated in the 1st year. It consolidates the digital project management skills previously acquired and, from this solid grounding, offers students the opportunity to move into professions around the creation and publication of digital content (community, social media, influence, digital creative manager), digital marketing for e-business (e-commerce, SEO, SEA, traffic manager), and monitoring & performance data (data analyst, digital analytics manager).
Each student may then perfect their chosen path in the 3rd and final year of the specialisation (master’s level with work-study programme) and choose the major which corresponds to their career project: Social Media & Content Strategy, Digital Business & Marketing or Data & Digital Analytics.
WHAT PROFESSIONS DOES THE SPECIALISATION PREPARE YOU FOR?
- Digital brand manager
- Digital marketing manager
- Digital storyteller
- SEO/SEM consultant
- Affiliate manager
- Digital planner
- Social media manager
- Web editorial manager
- Data scientist
- Brand content manager
- Web project manager
- Creative technologist
- Digital copywriter
- Brand content manager
- Community manager