TRAINING OBJECTIVES
The 4th year is centred on STRATEGY. The aim is to learn how to build influence strategies and digital influence, by mastering both the strategic aspect and the operational means required to forge the reputation of a company: content strategy, event management, media relations strategy, relations with journalists, opinion leaders and influencers, lobbying strategy and performance measuring, etc.
The 4th year also further explores issues related to brand reputation and influence, through numerous professional competitions and case studies provided by agencies and advertisers. These practical simulations enable students to master strategic recommendations and pitch techniques.
RELEVANT PROFESSIONS
Careers in consultancy, creation, digital political communication, event organisation, branding, such as:
- Strategic planner
- Corporate and crisis advisor
- Brand director
- Marketing and communication project manager
- Social media manager
- Director of communication