TRAINING OBJECTIVES
The 3rd year is centred on understanding.
Understand the international context by analysing consumer trends and behaviour, in addition to media across the world. Understand how to address these different targets and adapt messages and media accordingly.
Understand consumer analysis methods through market studies, decode major societal trends and their influence on consumption and consumer attitude. Initiation in written and oral expression through copywriting, brand content creation and the drafting and presentation of strategic recommendations in an international context. Understand the media, its power and influence in several markets. Exercise a critical choice, interact with a real customer and assume a professional stance through team tasks and challenges. Develop a taste for culture.
WHAT PROFESSIONS DOES INTERNATIONAL COMMUNICATION PREPARE YOU FOR?
- International marketing & communication manager,
- International media consultant
- Strategic planner
- International events officer
- International communication project manager
- Account manager
- International marketing and communication coordinator
- CRM manager
- International relations manager