TRAINING OBJECTIVES
In this 3rd year of specialisation, you will learn to devise a global strategy or campaign for communication and advertising in traditional (TV, press, radio, posters, etc.) and digital media. You will also gain insight into the professions of communication or advertising agencies, in addition to that of publicist, whose marketing and innovation strategy helps develop and boost the brand’s product or service offer. You will master the profession’s tools and techniques through the analysis of campaigns and thus learn to build 360° communication around a brand. This will enable you to become an expert in all forms of expression, whether in-house, in advertising or via digital means, etc.
RELEVANT PROFESSIONS
- Collaborative web marketing manager
- Artistic manager
- Account manager
- Head of studies
- Product manager
- Project manager
- Copywriter
- Strategic planner
- Media planner