high-level communication and design professionals

SPECIALISATION POSITION

The ISCOM Brand Creation & Design specialisation trains future high-level communication and design professionals capable in the medium term of holding a managerial role in creation/design - both a brand ‘maker’ and communication strategist, who designs creative user-centric recommendations and masters the production of creative content.

‘The creative profiles trained at ISCOM are designers in the true sense of the word: accomplished artisans, masters of their art and strategists capable of meeting customer demand with a solution rooted in reality.’

OBJECTIVES OF THE CREA360 MAJOR

Design and produce strategies, ideas and creative content for brands from a user-centric perspective - brand identity, brand content, social media campaigns. Prepare for artistic management professions in graphic design / image, motion design / video, drafting / narration / podcast, in a design or communication agency, or with an advertiser. 

Our alumni work for: Lonsdale, Futurebrand, Pixelis, Darewin, Carré Noir, Dragon Rouge, Ici Barbès, Rosa Paris, Konbini, Canal+ L’OREAL, Meetic, PSG, etc. 

COURSE CONTENT:

• 360° module
  Produce TV and radio commercials, design events, create objects and competitions

• Design and writing module
  Write catchphrases, invent brand signatures, develop story-telling and synopsis in French and English, etc.

• Artistic Management module
  Choose a typeface, create logos, invent displays and commercial architecture for a living or sales area, etc.

• Digital Creation module
  Work with design software, create applications and websites, produce films in motion design, write web content, use UX design, design banners and produce web series, etc.

• Brand Design module  
  Create and design all the identities of a brand: its logo, packaging, product and points of sale, music, sound or smell, etc.