SPECIALISATION POSITION
The specialisation of ISCOM " Communication Internationale " educates students to become high-level professionals, capable of holding the position of international Communication Director. HE or She masters all communication techniques and defines and implements external and internal communication strategies, leads a multi-cultural and multi-disciplinary teal, manages a budget and provides a ROI analysis to his or her management.
" Transnational communication is a management task of increasing importance within the ever-changing European and global communities. For communication in multinational companies, associations, institutions and politics, a global perpective is crucial in their strategic important to build networks across cultural, political and linguistic borders. "
Rebecca Dry, Dean of the specialisation "Communication internationale"
WHY CHOOSE THIS MAJOR?
In this major, we analyse the key players of the media world, and their influence in different continents. Printed press, TV, digital media, etc., all have various levels of audience and market entry. Two aspects are examined: press relations and media planning & space buying. The future is also addressed: what will the media of tomorrow be? Let’s create it together!
WHAT PROFESSIONS DOES THIS SPECIALISATION PREPARE YOU FOR?
- Junior International Strategic Planner
- International Strategic Planner
- International Account manager
- International Account Executive
- International Brand Manager
- International Project Manager
- International Marketing Manager
- International Communication Manager