Communication internationale - Global brands and global insights

-communication-internationale-global-brands-and-global-insights

SPECIALISATION POSITION

The specialisation of ISCOM "Communication Internationale" educates students to become high-level professionals, capable of holding the position of international Communication Director. HE or She masters all communication techniques and defines and implements external and internal communication strategies, leads a multi-cultural and multi-disciplinary teal, manages a budget and provides a ROI analysis to his or her management.

"Transnational communication is a management task of increasing importance within the ever-changing European and global communities. For communication in multinational companies, associations, institutions and politics, a global perpective is crucial in their strategic important to build networks across cultural, political and linguistic borders."

Rebecca Dry, Dean of the specialisation "Communication internationale"

WHY CHOOSE THIS MAJOR?

This major analyses the relationships between worldwide consumers and omnipresent and highly influential international brands. Students will become international experts in consumerism, and will participate actively in the development of ideas and solutions enabling brands to meet the demands of new consumers and citizens of the world.


WHAT PROFESSIONS DOES THIS SPECIALISATION PREPARE YOU FOR?

  • Junior International Strategic Planner
  • International Strategic Planner
  • International Account manager
  • International Account Executive
  • International Brand Manager
  • International Project Manager
  • International Marketing Manager
  • International Communication Manager