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INFLUENCE AND STRATEGIES OF EVENTS
With the development of the internet and the popularity of social networks, professions based on influence and event strategy are becoming more common.
To develop a strategy for influence, whether it be for a brand, a company, a media organisation, a politician or a public institution, communication professionals identify the communication levers and media best suited to the brand's strategy and develop techniques on social networks or in the media.
Organising events contributes to developing brand awareness or may support the launch of a product or an announcement on political, economic or social issues, while raising awareness through memorable creativity.
To be successful in this sector, students generally have a taste for relationships, a sense of the latest trends and a creative approach.
ISCOM OFFERS TRAINING IN INFLUENCE AND EVENT MANAGEMENT
Influence Manager, E-Reputation Consultant, Creative Director of events or Sponsorship Manager... These professions can be prepared during a five-year course at ISCOM in the specialised course in “Influence and Event Strategies”.