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CREATION AND DESIGN
Design and creation are omnipresent, blending or dissociating in order to integrate themselves into the communication strategies of brands.
Using an innovative and creative approach, design can strengthen a company's identity, build a brand image or boost an organisation's standards.
Creativity can be guessed at or creates intrigue through all communication media, whether graphic or advertising. Some people cultivate it and make it their main profession by taking on roles such as Copywriter, Brand Content Manager, or Storyteller.
ISCOM TRAINS STUDENTS FOR PROFESSIONS IN CREATION AND DESIGN
From the first year at ISCOM, students' creativity is put to the test. Developing a creative concept using organised ideas, drawing inspiration from benchmark advertising campaigns while adopting a visionary eye, these are the challenges facing the school's students.
By joining the “Créa 360” specialisation from the first year onwards, students will experience a complete immersion in creativity, as it introduces students to communication strategies deployed by creative agencies.
In the first year, creative people wishing to continue in the world of advertising will join ISCOM's 100% creative school, Le Quatre.
The school has a specialisation in “Creative Design Branding”, aimed at students interested in working on branding and design thinking. This course can be taken from the fourth year at ISCOM.
Finally, the “Creation and Digital Communication” specialisation combines creativity and digital communication. As digital communication is constantly changing, the creativity built into this programme allows us to maintain a strong technical level while anticipating innovations.
These creation-focused specialisations can be continued in the fifth year. The fifth year combines work and study, allowing the student to become professional while bringing an innovative vision to the company.