SKILLS AND COURSE THEMES
(ECTS total without additional options: 60)
SKILLS
- Assess the digital maturity of a business
- Define the needs and digital strategy to implement
- Provide operational support for the digital transformation of an organisation
- Master digital marketing drivers
- Design and steer a digital communication strategy
- Produce, publish and manage digital content
CORE PROGRAMME THEMES UE2 (90 HOURS)
- CSR, ethics and responsibility
- HR issues
- Remote and hybrid working management
- BSR policy and brand identity
- Brand project
- Brand management strategy performance
- Workshop 1: Digital marketing strategy - advanced (W1)
- Digital media planning
- Workshop 2: Agile methods - initiation (W2)
- Digital acceleration observatory
- Audacity Week
DATA & DIGITAL ANALYTICS SPECIALISATION MAJOR – COURSE THEMES
- SQL - Initiation
- Python - Initiation
- Google Analytics - Mastery
- Data visualisation
- Digital experience analytics - Mastery
- Business intelligence - Initiation In addition:
- 1 elective course outside the specialisation
- Workshop 3 & 4: Specific to the major