SPECIALISATION POSITIONING
The ISCOM Digital Transformation and Strategy specialisation trains future high-level digital professionals capable of combining strategic knowledge, ethical, societal and human awareness and operational management in the context of increasing data flows, for the most part digital. ‘The high-speed train of digital acceleration is awaiting its drivers. Seize this opportunity to take the controls!’
Louis Duroulle, Dean of the Digital Transformation & Strategy specialisation
RELEVANT PROFESSIONS
- Digital communication officer / Community manager / Social media manager
- Digital consultant
- Digital content creator / Content strategist
- Data business analyst / Data analyst
- Traffic Manager
- Digital marketing project manager
- E-commerce project manager
Leading to:
- E-commerce manager
- Business developer
- Trade marketer
- Digital communication manager
- Digital marketing manager
- Account manager / Key account manager
BUSINESS & DIGITAL MARKETING SPECIALISATION MAJOR – COURSE THEMES
- Digital ads - mastery
- SEO - mastery
- SEA - mastery
- Email marketing - mastery
- Growth hacking
- Traffic management
In addition:
- 1 elective course outside the specialisation
- Workshop 3 & 4: Specific to the major