TRAINING OBJECTIVES
Brands arouse curiosity and desire, and build consumer loyalty. In order to ensure that advertising messages have an impact on behaviour and brand image, it is important to understand the conscious and unconscious motivations of consumers. This course will provide you with an accurate understanding of target insight, based on cultural and societal monitoring and psycho-sociological studies and analyses. These exercises will enable you to develop a meaningful message which creative teams can then put in to words and images. This data also drives the innovation marketing of publicists or entrepreneurs seeking positive changes in consumption. You will learn how to produce a professional copy strategy and present strategic communication recommendations according to the methods used by agencies and brands.
RELEVANT PROFESSIONS
- Collaborative web marketing manager
- Artistic manager
- Account manager
- Head of studies
- Product manager
- Project manager
- Copywriter
- Strategic planner
- Media planner