TRAINING OBJECTIVES
The 4th year is centred on analysis and forecasting. The aim is to go further in the analysis of real case studies and examine the why and how of consumer and market realities.
Students are immersed in the current world context and predict that of the future. They also address these issues through professional tasks and their personal research activities.
Analyse and question the present, predict the future. Adopt a professional, proactive attitude with a sense of initiative, develop research techniques, become an expert in identifying international consumer insights and presenting relevant strategic guidelines. Further knowledge of the history of CSR policy, in addition to present and future trends. Learn cutting-edge marketing techniques such as neuro or predictive marketing, and envisage others. Master public speaking and pitch techniques and develop self-confidence and the skills to work in an international team.