TRAINING OBJECTIVES
The 3rd year is centred on DECODING. The aim is to understand why and to what extent the media, social media and communication operations led by brands can influence our opinions and behaviour as consumers and/or citizens: decoding of TV reports, introduction to the workings of the press and the media, analysis of social networks, etc. A large proportion is devoted to methodological skills (summary notes, monitoring techniques, press release writing, etc.) and the general knowledge required to understand the economic, social and political environment of businesses: media law, knowledge of brand audiences and stakeholders. The 3rd year also provides an insight into the range of influence and reputation professions, through masterclasses led by professionals from various sectors such as event organisation, media relations, influence marketing, public affairs and lobbying, political communication, employer brand and in-house communication, etc.
RELEVANT PROFESSIONS
Careers in consultancy, creation, digital political communication, event organisation, branding, such as:
- Strategic planner
- Corporate and crisis advisor
- Brand director
- Marketing and communication project manager
- Social media manager
- Director of communication