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MARKETING, ADVERTISING AND MEDIA
While the advertising market is growing year upon year, marketing is a fundamental communication lever to create, maintain and renew the relationship between brands and consumers.
Traditional and new media communicate the projects created by the company's or brand's advertising teams.
Establishing strategies, creating advertising campaigns, analysing consumer behaviour, anticipating and adapting to new modes of consumption, building customer loyalty... these missions are carried out by art directors, strategic planners, account managers, promotion managers, etc.
ISCOM PROVIDES TRAINING IN MARKETING, ADVERTISING AND MEDIA PROFESSIONS
In order to join one of these professions, ISCOM offers a specialisation in “Marketing and Advertising” from the third year.
For further specialisation in a five-year programme, you can join the “Marketing Communication Management” programme. This course combines work and study, and teaches students the fundamentals of traditional and digital media as well as the techniques and strategies of the advertising industry.