OBJECTIVES OF THE BIG DATA CULTURE AND INNOVATIVE STRATEGIES MAJOR
Understand the potential of big data and digital worlds to serve innovation for positive change in consumption and social relations.
SKILLS AND COURSE THEMES
(ECTS total without additional options: 60)
BIG DATA CULTURE AND INNOVATIVE STRATEGIES MAJOR – COURSE THEMES
- Big data: definition, practices, issues and prospects
- Data applied to marketing and communication professions - best cases
- Digital planning
- Prospects for online communication and new forms of expression
- Social media management
In addition:
- Workshop: Branding in the metaverse
- Workshop: Citizen ethics, psychology and values in a futuristic world