MBA – Public Relations and International Media Strategies
MBA Public Relations: Become an Expert in International Communication and Media
Manage Global Communication with the Public Relations MBA in English
Join a 100% English-taught Public Relations MBA, offered as a work-study program (alternance), and develop key skills to thrive in an international media environment.
On the agenda for this MBA? International Press Relations, innovative media planning, and understanding the power of media to prepare you to meet global communication challenges through a strategic and intercultural approach, whether in an agency or on the advertiser's side.
In a constantly evolving world, digital media is experiencing exponential growth, particularly in the West, while some traditional media like print press are seeing their audiences decline. However, this media transformation is not uniform across the globe.
In this MBA, students will deeply explore these two key aspects of international media: managing press relations and implementing effective media planning strategies. This training will enable them to work in agencies or for advertisers.
Why Choose Our Public Relations MBA ?
Joining the Public Relations MBA at ISCOM
This Public Relations MBA is aimed at curious students, open to the world, and eager to evolve in an international environment. Fluent in English and excited by media, PR, or the world of influence ?
This program is made for you. We are looking for profiles comfortable with public speaking, capable of analyzing complex situations, and proposing relevant and creative communication strategies on a global scale.
You will need to provide a resume, a cover letter, your transcripts from high school to 4 years of higher education (Bac+4), examples of realized work, as well as an English certificate. You will need to submit a resume, a cover letter, your academic transcripts from high school through four years of higher education, and examples of any work you have produced.
Once your file is accepted, you will take written exams and have an interview with a jury (100% online). Our teams are at your disposal to support you throughout the admission process.
Objectives of the Public Relations MBA
The Public Relations and International Media MBA allows you to acquire a refined understanding of global media dynamics and the most effective communication strategies on an international scale. You will learn to :
- Identify major international media outlets and their levers of influence.
- Adapt PR strategies to the cultural specificities of markets.
- Create impactful press relations campaigns.
- Develop a strategic, localized, and coherent media plan.
- Manage crisis communication in a globalized context.
- Collaborate effectively with journalists and influencers in different countries.
This MBA develops your ability to manage international media strategies in complex and multicultural environments.
A 100% English Program, Work-Study Format
This MBA is taught entirely in English, immersing you in an international environment from day one. The work-study format enables you to gain hands-on experience while enhancing your strategic skills.
Courses are led by international professionals from the media world, communication agencies, and major brands. You will also participate in immersive workshops, focusing notably on : Crisis communication, The future of media, Collaboration with international influencers.
What Career Opportunities After the Public Relations MBA ?
This MBA prepares you for positions of responsibility in the fields of public relations, media strategy, and international communication :
- International Media Planner
- Press Relations Officer or Manager
- Media Account Director
- Influence Strategy Consultant
- International Communication Manager
- Public Relations Director
Thanks to this training, you will be able to support brands in their media development internationally, integrating a strong strategic culture and intercultural expertise.