Certified by the State Level I - Brand Manager
THE FIRST CYCLE OF STUDIES - COMMUNICATION, CREATIVITY, DIGITAL
Encouraging curiosity and opening business horizons
The first and second years develop the skills of students through the discovery and practice of the many disciplines of communication. This includes knowledge of the structures, institutions and companies concerned, as well as the start-up community.The 3rd year offers students the opportunity to reinforce these skills in one of the major disciplines of communication: Digital Communications, Business and Brand Communication, Advertising and Marketing, Political and Public Communications.
Options for developing the culture of communication
Motion design, web design, artistic culture, brand and consumer, advertising creativity, design & packaging, advertising communication.
Internships in France or abroad:
2 months in the 1st year • 3 months in the 2nd year • 1 semester abroad in the 3rd year
THE SECOND CYCLE OF STUDIES - BRAND MANAGEMENT, CREATION, INNOVATION
Accompanying the students in their professional project and structuring their personal approach.
The 4th year reinforces the choice of specialisation by associating it with a Major, which will bring to the student a deep expertise in a field of their choosing in addition to their specialisation. The 5th year placement confirms or completes the expertise acquired during the first four years.
Events and projects bringing together major groups and stakeholders in communications
Communication Forum, Business Game, International Game, Networking Day
Interactive course formats
Videoconferencing, workshops, online courses
Work on reflection on the brand and emerging trends
Synthesis of professional experience, directed research, lab on the brand