From product communications challenges to micro-agencies, partnerships with Business Incubators to internships in companies and agencies and 5th year placements, the Grande Ecole programme brings the enterprise into ISCOM from the 1st year to the 5th. With these valuable projects, students gradually pick up the behaviours, language and cultures of the company. Their subsequent entry into the professional world or entrepreneurship isn’t a shock, but rather an extension of a journey they began with us.
For our 1st year students, this is an opportunity to stimulate creativity.
As a team, students develop communications tools for real customers: web banners, posters, flyers and more. They are supervised by creative teams (writers, designers, art directors), who help develop their creative judgement and encourage them to develop innovative concepts. Students learn how to use tools like brainstorming and mind mapping to generate ideas in their teams.
In their 1st year, all our students participate in this event, which aims to provide them with a professional attitude in both the school and their workplace. Students take part in themed conferences, speech-making workshops, professional effectiveness modules, CV coaching and motivational interviewing. During the course of the week, ISCOM alumni come to share their experiences and advise students on their projects.
Product Communication Challenge
2nd year students have a week to plan the launch of innovative products and services for real companies. They define media plans and 360° communications.
- Brands have included RipCurl, Le Téléthon, Décathlon/Quechua, Ibis
In order to prepare for their 3rd year internship, 2nd and 3rd year students participate in a week focused on international issues – including CV and coaching workshops and themed meetings with international communication professionals. Alongside the week, there are photographic exhibitions related to travel and thematic events including international lunches.
Micro Agency Grand Prix – Supporting Start-ups
Communication is an important part of business development. This highlight of the 3rd year allows our students to become aware of the issues around entrepreneurship. For six months, they accompany and advise entrepreneurs on their communication plans. This project includes both brand strategy and the implementation of a communications plan: Pendant 6 mois, ils accompagnent et conseillent des entrepreneurs sur leurs dispositifs de communication. Ce projet inclus à la fois une réflexion sur la marque et la mise en place d’actions de communication : organising events, managing PR, developing communication media; social media planning, website creation and more.
Our 3rd year students work on the positioning of a brand and implementing their innovation. This includes analysing the brand, understanding its market and the economic environment, working on positioning and developing a strategy..
Our students have worked with companies including Galeries Lafayette, music label Pias, Deezer, SNCF, Michel & Augustin, Oui Bus and Lush.
Agency Consultancy competitions
4th year students form teams to work on a brand challenge linked to their specialisations. They have the opportunity to experience the atmosphere of an agency competition and answer a real brief from a real client.
Our students have worked with companies including Dacia, Milka, Warwick Hotel, Seb, BricoStore, Auchan, Société Générale, Groupe Pearl, Disney, Bouygues, Labeyrie, Nespresso, INPI, Les 2 Marmottes, Physiomer...
Grand Communications Forum
AACC, Communication&Entreprise, Popai, l’Événement, IPC, Syntec RP, ...
Over three days, these experts tell us about current challenges in communication and trends across the sector, and above all, help our students imagine their future.
The event is usually arranged around 4 key themes:
- The personal project, to support a move into work
- International, to encourage professional mobility and prepare international careers
- Entrepreneurialism, to advise students in the creation of their business
- Creativity/Innovation, to open students’ minds to the future of our business.
The Grand Forum is also a networking opportunity – a chance to for quality interactions between students and recruiters in order to plan internships and placements.
Brand Strategy Game
Based on a real and current business situation, this game is a key part of our students’ education in brand strategy. The team project is also a chance to develop analytical and innovation skills, and to strengthen autonomy.
NOur students have worked with companies including Orange and Accor
5th year workshops
During their 5th year on placement, our students think about establishing global brand platforms. Five thematic seminars allow students to explore their creativity, their ability to innovate and to help develop a brand..
Our students have worked with companies including Digitas LBI, Gites de France, M6 Web, Babolat, RATP and ExpoFrance2025.
There are also more events, including the International and Business games…