Careers observatoryCAREERS OBSERVATORY
THE UJJEF(association of business communications professionals) 2007 SURVEY CONFIRMS THE RANK OF ISCOM
UJJEF Barometer - Point 0 : "Emploi et métiers dans la communication d'entreprise" (Employment and careers in business communications) - UJJEF 2007 Market Study (excerpted)
RESEARCH METHODOLOGY
Sample group of 300 communications managers surveyed.
RESULTS
Market perception: the business communications sector is currently witnessing rapid development, fuelled jointly by new technologies and the globalisation of markets.
CAREER PERCEPTION
The career of communicator relies principally on proven skills: relational skills and a comprehensive profile. It is better to be a comprehensive multi-tasker than a hyperspecialist. An ability to respond to changes in functioning mode has become indispensable. At the advertiser: the multimedia and communications management dimensions will continue to grow in the coming years. In agency: the sales and artistic or multimedia management dimensions will continue their rapid development.
