COMMUNICATIONS CAREERS

A RICH AND DIVERSE PROFILE

To work in communications is to be a copywriter, communications director, press attaché, company journalist, webmaster… Such a wide range of activities allows each person, whether he or she is creative, a strategist, or passionate about new technologies, to find a suitable domain and company structure. As the driving force behind the creation of brand value, company development, and change, communications professionals are at work in every sector, from tourism to manufacturing, from cinema to finance, from charities to emerging technologies…

Agency careers

However the agency is specialised (general, corporate, advertising, editorial, promotional, media, etc), agency careers are often centred around three main functions:

• creative and strategic management: client relations, ad creation, strategic planning, consulting…
• production: fabrication, media planning and buying, traffic management, art buying, TV production…
• administration: account management, market research, contracts…

Advertiser careers

The source of any communications venture.  Advertisers are businesses from the public or private sector, associations or formal organizations, local and semi-autonomous regional authorities, and institutions that wish to promote their image, brand, or products.
Depending on the size and objectives of any given organisation, the communications department may represent an integral structure that employs dozens of people, or a small, highly-responsive group of individuals, all hired to create, organise, and manage (sometimes with the help of external service providers) communications projects aimed at various audiences: employees, shareholders and investors, clients, consumers or institutions.

Advertising sales careers

Account executive/management positions (TV, press, radio, outdoor, Internet, etc.) sell advertising space and develop strategies for the platform or media organization they are responsible for.  Various careers are articulated within the sales department, including advertising sales or sponsorship, plus market research and planning.
Media sales careers focus on the promotion of the media (print magazines, newspapers, TV networks, radio stations, outdoor networks…) to advertisers, using market studies and research that help to optimise the efficacy of an advertisement.

Multimedia careers

Any multimedia communications project requires the participation of trained professionals, coordinated by a project manager in charge of final production: creatives responsible for the concept, content specialists who organise the information, engineers who create the final product and of course sales representatives. Some of these careers are already part of other sectors of communications. Others, requiring the skills of experts in new technologies, have only just begun to appear.